Work

Who should lead localized marketing in a cross-border e-commerce supply chain under demand uncertainty?

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-07-2025-1473

Authors: Huiling Song, Mingwu Liu, Mengying Feng, Xinwei Dong, Liangjun Peng

Institutions: Chongqing Three Gorges Medical College, Chongqing Jiaotong University, University of Roehampton, Guangzhou College of Technology and Business

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7124455119

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Cites: 44

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