The Impact of Perceived Competence of AI Chatbot on Brand Attitude: Mediating Effect of Chatbot Self-Efficacy
Year: 2025
Type: article
Study design: Observational Study
Source: Journal of Business Convergence
Author: Ji-Hyun Moon
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W7124471019
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