Work

Immersive escapes: the impact of augmented reality on the future of food service

Year: 2026

Type: article

Study design: Observational Study

Source: British Food Journal

DOI: 10.1108/bfj-03-2025-0308

Authors: Kamran Khan, Irfan Hameed, Midhat Nadeem

Institutions: DHA Suffa University, Taylor's University, Institute of Business Management

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7125019931

FWCI: 15.17

Cites: 91

Cited by: 2

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