Segmenting stakeholders for critical minerals projects: A cross-cultural risk-communication model that improves permit outcomes
Year: 2025
Type: article
Abstract: This paper proposes and evaluates a practical, cross cultural segmentation framework for communications in critical minerals projects across the United States. We define five core cohorts—workers, residents, Tribal Nations, NGOs/advocacy groups, and regulators—and develop message frames tailored to each segment’s values, risk perceptions, and information channels. The study uses mixed methods: baseline audience surveys to surface knowledge gaps and trust drivers; social listening and sentiment analysis to identify recurrent narratives; and controlled A/B tests comparing plain language versus technical frames, with and without visual aids. We measure outcomes along three dimensions: (1) comprehension and perceived credibility, (2) participation quality in public hearings, and (3) permitting milestones (e.g., comment volumes, objection categories, and timeline variance). Results are used to construct a replicable segmentation matrix and message template library that agencies and operators can adapt to local contexts. By aligning content and cadence to audience needs, the framework aims to reduce conflict, improve procedural justice, and shorten permitting timelines without compromising environmental safeguards.
Author: Matenga, Harmony
Institution: Yeshiva University
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7125367299
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