Work

Strategic framework to analyze critical success factors of marketing 4.0 operations: evidence from an emerging economy

Year: 2026

Type: article

Source: International Journal of Innovation Science

DOI: 10.1108/ijis-02-2025-0061

Authors: Sushant Kumar Vishnoi, Shikha Sharma, Smriti Mathur, Naveen Virmani, Rajesh Kumar Singh, Koles Bernadett

Institutions: IMS Ghaziabad, Vivekananda Institute of Professional Studies, Christ University, Management Development Institute, SKEMA Business School, Université Côte d'Azur

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: closed

OpenAlex ID: W7125500949

FWCI: 32.51

Cites: 77

Cited by: 4

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