A Study on the Influence of Movie Poster Design on Audience Behavior from the Perspective of the Attention Economy -an empirical analysis based on the AIDA model-
Year: 2025
Type: article
Study design: Observational Study
Source: Journal of Basic Design & Art
Authors: Zi Han Jiang, Yue Dong, Qing Feng Zhang
Language: English
Topic: Cinema and Media Studies
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7125650129
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