A Study on the Structural Relationships of Generative AI-Based Hyper-Personalized Marketing and the Moderating Effect of Switching Costs : Focusing on an Innovative Approach to the Tourism Industry
Year: 2025
Type: article
Study design: Observational Study
Authors: Ha Dong-Hee, Beet-Na Choi, Hye-Ji Oh
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W7125685456
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