Work

Impact of Live Commerce Affordance on Consumer Purchase Intention - Swift Guanxi Perspective

Year: 2025

Type: article

Study design: Observational Study

Source: The Journal of Internet Electronic Commerce Resarch

DOI: 10.37272/jiecr.2025.12.25.6.17

Authors: Yingying Lu, Jongki Kim

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7125934960

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