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The Role of Presence and Experiential Quality in Driving Customer Engagement in VR Performances: Focusing on China's MZ Generation

Year: 2025

Type: article

Study design: Observational Study

Source: The Journal of Internet Electronic Commerce Resarch

DOI: 10.37272/jiecr.2025.12.25.6.105

Authors: Sijia Yu, Mira Yoon, Namho Chung

Language: English

Topic: Virtual Reality Applications and Impacts

Subfield: Human-Computer Interaction

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W7125948010

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