A Study on the Analysis Model of the Number of Domestic Overseas Travelers and the Time Spent watching Overseas Travel Media
Year: 2025
Type: article
Abstract: In Korea, the number of air travelers going abroad has increased significantly since the early 2000s due to population and GDP growth, LCC expansion, and Incheon International Airport. Overseas travel TV programs, which have also increased in number and viewing time since 2005, stimulate viewers' desire to travel, and rising traveler numbers further encourage broadcasters to produce such content. This study explored the two-way relationship between the number of Korean overseas travelers and the viewing time of overseas travel TV programs. It proposed a new demand forecasting model using an interdependent equation system and its reduced form to reflect this interaction. The analysis covered 2005–2018 in quarterly intervals to capture seasonal patterns. The model also incorporated the indirect impact of low-cost carriers on overseas travel through TV viewing time. The study confirmed the endogeneity between the two variables and showed that the new model outperformed traditional regression models. It was the first to present a model accounting for endogenous interactions and the LCC effect on air travel demand. Additionally, it recognized the emerging role of new media like YouTube in influencing travel trends.
Authors: Sung Do Park, Byeong Jong Kim
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7125963118