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Transforming Technology Towards Green Mobility: The Mediating Effect of Attitude on Consumers’Purchase Intention

Year: 2026

Type: article

Abstract: As the world moves towards more sustainable transportation, electric two-wheelers are becoming viable alternatives to traditional vehicles, ‎particularly in developing nations. This research investigates the transforming technology towards green mobility factors influencing con-‎sumers' purchase intention with reference to the Vellore district, using Behavioural Science and Technology Adoption theories to identify ‎four key influencing factors: environmental concern, perceived economic benefits, social influence, and charging infrastructure. In this study, ‎a structured questionnaire was used and surveyed, in which 99 respondents were collected, and advanced statistical analysis (PLS-SEM) ‎was conducted. The study's results indicated that economic benefits and social influence had a significant impact on purchase intentions, ‎whereas environmental concerns and charging infrastructure had a minor effect on purchasing decisions. Nonetheless, charging infrastruc-‎ture influences consumer views towards electric scooters, even if those perceptions may not convert into actual purchase intentions. Accord-‎ing to the study's findings, economic benefits and social influences outweigh environmental motivations in consumer purchasing decisions ‎in the Vellore district. These findings are useful for governments, manufacturers, and marketers seeking to increase electric vehicle adoption, ‎as they suggest that efforts should be prioritized on economic incentives and infrastructure development over environmental benefits. In ‎addition, the study identifies prospective topics for further managerial and practical implementations of the findings.

Source: International Journal of Accounting and Economics Studies

DOI: 10.14419/xm76rp52

Authors: Nowshath bee A, Muthumeenakshi M

Institution: Vellore Institute of Technology University

Language: Greek

Topic: Electric Vehicles and Infrastructure

Subfield: Electrical and Electronic Engineering

Field: Engineering

Domain: Physical Sciences

SDGs: Industry, innovation and infrastructure, Sustainable cities and communities, Affordable and clean energy

Open Access status: bronze

OpenAlex ID: W7126014066

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