Does artificial intelligence always contribute to marketing performance?
Year: 2025
Type: article
Study design: Observational Study
Source: Management Decision
Authors: Linghua Zhang, Jing Zhang, Manxi Ye
Institution: Huazhong University of Science and Technology
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W7126372472