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The Importance of Entrepreneur Characteristic and Emotional Quotients as SME’S Competitive Advantage to Marketing Performance

Year: 2025

Type: article

Source: Springer Link (Chiba Institute of Technology)

DOI: 10.1051/shsconf/202521702001/pdf

Authors: Ari Pranaditya, Khansa Sabihah

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W7127097198

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