Work

In depth Analysis of Brand Alliance Strategy: A Case Study of Luckin Coffee and Moutai

Year: 2025

Type: article

Source: Springer Link (Chiba Institute of Technology)

DOI: 10.1051/shsconf/202521301008/pdf

Author: Jiaming Zhang

Language: English

Topic: Business Strategy and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7127144567

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