Work

The silence effect: mechanisms behind consumer inaction during brand crises

Year: 2026

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-04-2025-5953

Authors: Ranjitha GP, Krishnan Jeesha

Institution: Indian Institute of Management Lucknow

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7127158034

FWCI: 6.305

Cites: 109

Cited by: 1

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