Unlocking the promise of AI in personalized marketing: mapping the hidden barriers to adoption
Year: 2026
Type: article
Authors: Payel Das, Uditaa K., Hariprasad K.
Institution: Amrita Vishwa Vidyapeetham
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W7127196162