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Digital Marketing Efforts to Improve Marketing Performance in Mie Ongklok Desta

Year: 2025

Type: article

Abstract: In the increasingly developing digital era, the implementation of digital marketing strategies is crucial for MSMEs to increase visibility and competitiveness in the market. This study aims to analyze digital marketing efforts to improve marketing performance at Mie Ongklok Desta. The method used is a quantitative approach with data collection through questionnaires distributed to consumers of Mie Ongklok. The results of the analysis show that digital marketing strategies, including the use of social media and online platforms, have a significant positive impact on marketing performance. These findings indicate that the implementation of effective digital strategies can increase the visibility and sales of ongklok noodles, as well as strengthen relationships with customers. So this study can provide insight for business actors about the effectiveness of digital marketing in the food industry.

Source: Springer Link (Chiba Institute of Technology)

DOI: 10.1051/shsconf/202521705001/pdf

Authors: Nur Isnaeni, Nilna Roudlotul Khulasoh, Inayatul Nur Ashiyam, Bahtiar Efendi

Institution: Universitas Sains Al-Qur'an

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Zero hunger

Open Access status: green

OpenAlex ID: W7127199841

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