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The communication strategies of Chinese fitness online influencers: a multimodal discourse analysis based on discipline theory perspective

Year: 2026

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-06-2025-0285

Authors: Yuan Deng, Shubo Liu

Institutions: Peking University, University of California, Berkeley, Central University of Finance and Economics

Language: English

Topic: Physical Education and Sports Studies

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7127376853

FWCI: 12.4

Cites: 33

Cited by: 1

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