Work

Marketing strategies for sheep meat

Year: 2025

Type: article

Abstract: The consumption of sheep meat in Spain is marked by a downward trend in consumption, as it is closely linked to the Christmas holidays and celebrations. The fall in consumption, due to changes in dietary habits or competition in the market with other cheaper meats, has led to the adoption of a strategy to differentiate its production in the case of the "Ganadería las Albaidas", a Merino breed sheep farm located near the city of Cordoba and surrounding areas. This strategy consists of showing the consumer the way in which the lambs, a product of extensive and transhumant livestock farming, have been reared through a QR code, included in the packaging.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.18485421

Authors: CAMPOS GALISTEO, ANA VICTORIA, CARBONELL, LAURA MORENO

Institution: Junta de Andalucía

Language: English

Topic: Food Supply Chain Traceability

Subfield: Food Science

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDG: Zero hunger

Open Access status: green

Funder: European Commission