Work

Turning Negative Rural Storylines into Attractive Rural Places in Honey Business

Year: 2025

Type: article

Abstract: Turning negative rural storylines into narratives of attractive rural places is a marketing and branding method in which emphasising authentic connection to place by turning negative rural features to positive imaginaries is used.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.18483318

Authors: Tanja Kähkönen, Michael den Herder

Institutions: European Forest Institute, European Forest Institute

Language: English

Topic: Rural development and sustainability

Subfield: General Agricultural and Biological Sciences

Field: Agricultural and Biological Sciences

Domain: Life Sciences

Open Access status: green

Funder: European Commission

Award: Agroforestry Business Model Innovation Network

OpenAlex ID: W7127576393

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