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Assessing the Effect of Logistics Management Practices on Sme Marketing Performance in Calabar Metropolis

Year: 2025

Type: article

Abstract: The study examined the effect of logistics management practices in Calabar. The specific objectives were to investigate the effect of warehouse management, inventory, transportation and order processing on marketing performance of SMSEs in Calabar, Cross River State. The research design used for this study is the survey method. Primary data were collected from small and medium scale enterprises (SMSEs) in Calabar using questionnaire. The data were analysed using inferential and descriptive statistical tools. Based on the results, it was revealed that warehouse management, inventory management, transportation management and order processing have a significant effect on marketing performance of SMSEs in Calabar. On the basis of the findings, it was concluded that logistics and supply chain managers should encourage effective and efficient logistics management practices in their organizations to enhance their marketing performance

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.18494468

Authors: Okon, Emmanuel Bassey, Nwankwo, Chinedu Michael, Effiong, Iniobong Joseph

Institutions: University of Calabar, Federal University of Technology Owerri

Language: English

Topic: Logistics and Transportation Systems

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: green

OpenAlex ID: W7127963158

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