Work

Marketing low-altitude tourism: How value-based drivers and safety risk shape consumer adoption

Year: 2026

Type: article

Study design: Observational Study

Source: Journal Of Vacation Marketing

DOI: 10.1177/13567667261418288

Authors: Boyi Zhu, He Zhu, Ziming Wang

Institutions: Zhejiang Sci-Tech University, Linyi University, Hong Kong Polytechnic University

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7128025450

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Cites: 78

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