Positive Discourse Analysis of Media Narratives on Artificial Intelligence
Year: 2025
Type: article
Abstract: The framing of Artificial Intelligence (AI) in media discourses affects society's perceptions of AI and its adoption. This research explores the positive narratives of Artificial Intelligence through the lens of framing theory and Positive Discourse Analysis (PDA). This research draws on 15 newspaper articles published on platforms including The News, The Week, and BBC to identify the linguistic and discursive strategies employed to present AI in a positive light. By combining theoretical insights from framing theory and PDA, the study illustrates how media narratives help in creating empowering and inclusive representations of AI. The findings offer important lessons for academics, policymakers, and people in the media and underscore the value of constructive media discourse in determining how society views potential future technologies.
Source: Global Social Sciences Review
Authors: Warda Fareed, Nasir Muhammad, Muattar Hayat
Institution: COMSATS University Islamabad
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7128185111
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