Work

Designing communication strategies to increase rural participation in clinical trials using the Health Belief Model and strategic communication

Year: 2026

Type: article

Abstract: •Participants reported slight positive attitudes towards toward clinical trials.•Participants had concerns about safety, benefits, and how to access trials.•Lower socioeconomic groups had lower trust and were less willing to participate.•Messages tailored to rural values and language can improve trial engagement.•Early communication on safety and barriers can boost rural trial engagement.

Source: Contemporary Clinical Trials Communications

DOI: 10.1016/j.conctc.2026.101610