Work

What ails Netflix in India - positioning vs pricing dilemma

Year: 2025

Type: article

Source: Emerald Emerging Markets Case Studies

DOI: 10.1108/eemcs-11-2023-0426

Authors: Komal Kapoor, Rupali Misra, Prachi Jain Aggarwal, Mohit Maurya

Institutions: IMS Ghaziabad, Sharda University, Amity University, Amity University, University Grants Commission

Language: English

Topic: Legal Systems and Institutions

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7128475373

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Cites: 12

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