Work

PinkCart’s crossroads: navigating market entry and investor expectations

Year: 2025

Type: article

Source: Emerald Emerging Markets Case Studies

DOI: 10.1108/eemcs-01-2025-0018

Authors: Subhajit Bhattacharya, Arunava Dalal, Anindya Dutta

Institutions: XIM University, Praxis Business School, University of Calcutta

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7128512122

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