Work

Optimizing Islamic marketing strategies for sustainable tourism: insights into tourist behavior and preferences in India

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Islamic marketing

DOI: 10.1108/jima-10-2024-0452

Authors: Mehraj Din Wani, R. Ganesh Kumar, Bashir Ahmad Dar, Yusnita Binti Yusof, Shamim Ahmad Shah

Institutions: University of Kashmir, B.M.S. College of Engineering, Lovely Professional University, Sultan Zainal Abidin University

Language: English

Topic: Halal products and consumer behavior

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7128680381

FWCI: 25.16

Cites: 71

Cited by: 2

Related to: