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AI-Driven Phygitalization: Enhancing Customer and Employee Experience for Improved Well-Being in Financial Services

Year: 2026

Type: article

Study design: Systematic Review

Source: Journal of Macromarketing

DOI: 10.1177/02761467251415501

Authors: Claire Roederer, Tony Valentini, Fatine Bouqlila, Dounia Dahab, Ilaria Dalla Pozza

Institutions: Université de Strasbourg, Institut Supérieur de Commerce et d'Administration des Entreprises, IPAG Business School

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W7128684449

FWCI: 11.21

Cites: 75

Cited by: 3

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