Work

What drives employees to develop their personal brands at work? Appeal, authenticity, and influence

Year: 2026

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/qmr-09-2024-0196

Authors: Ekaterina Nefedeva, Maria S. Plakhotnik

Institution: National Research University Higher School of Economics

Language: English

Topic: Job Satisfaction and Organizational Behavior

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

Funder: Russian Science Foundation

Award: G2093019513

OpenAlex ID: W7128696925

FWCI: 10.17

Cites: 50

Cited by: 1

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