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Artificial intelligence adoption in the Malaysian insurance sector: an integrated TOE–UTAUT framework analysis

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Islamic marketing

DOI: 10.1108/jima-05-2025-0327

Authors: Mohamed Bouteraa, Brahim Chekima, Meshari Al-Daihani, Abderrahmane Benlahcene, Abderrahmane Baddou, Elhachemi Tamma

Institutions: Qatar University, Qatar Foundation, Universiti of Malaysia Sabah, University of Malaya, Dhofar University, University of Eloued

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W7128701275

FWCI: 37.91

Cites: 88

Cited by: 5

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