Work

Unveiling the Influence of Gen‐ AI Marketing on Customer Experience Through User‐Generated Content Analysis

Year: 2026

Type: article

Source: Thunderbird International Business Review

DOI: 10.1002/tie.70099

Authors: Santosh Kumar Shrivastav, Surajit Bag, Susmi Routray, Shivam Gupta

Institutions: Institute of Management Technology, Excelia Business School, NEOMA Business School

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W7128738343

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Cites: 45

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