Work

Service investment strategies for digital products in social e-commerce environment: the influence of opinion leader

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-05-2025-0871

Authors: Zhitang Li, Lili Wu, Henry Xu

Institutions: Guangxi University, Shenzhen University, The University of Queensland

Language: English

Topic: Digital Platforms and Economics

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7128765340

FWCI: 6.525

Cites: 44

Cited by: 1

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