Work

Understanding the impact of gamification features on user retention: evidence from a mobile payment app

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Bank Marketing

DOI: 10.1108/ijbm-07-2025-0567

Authors: Rita Neiva, Hélder Ferreira, António Azevedo

Institutions: University of Minho, Instituto de Artes Visuais, Design e Marketing, Unidade de Investigação em Design e Comunicação

Language: English

Topic: Educational Games and Gamification

Subfield: Developmental and Educational Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7128802251

FWCI: 6.09

Cites: 76

Cited by: 3

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