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Why human-machine teams need deliberate design to be creative

Year: 2026

Type: article

Abstract: Human–AI collaboration does not naturally lead to improved creativity over time; without deliberate structure, joint creativity typically stagnates even after repeated interactions. Creativity improves only when organizations actively guide human–AI collaboration toward idea co-development, emphasizing feedback exchange, iterative refinement, and the strategic adjustment of roles across co-creation activities. The key managerial challenge is not adopting more advanced AI, but designing workflows, training, and metrics that support human-directed augmented learning in creative work.

Source: Apollo (University of Cambridge)

DOI: 10.17863/cam.126958

Authors: Kim, YJ, Luan, YL

Language: English

Topic: Creativity in Education and Neuroscience

Subfield: Experimental and Cognitive Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7128814407

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