Work

Analysing Fintech Innovations and Digital Banking Marketing Strategies Influence Customer Satisfaction? The Mediating Role of Perceived Usability in Digital Banking Platforms

Year: 2026

Type: article

Study design: Observational Study

Source: FIIB Business Review

DOI: 10.1177/23197145261416212

Authors: Mohammad Daoud, Mohammad Husam Odeh, Sufian Al-Manaseer, Naseem Twaissi

Institutions: Jadara University, Liwa University, Tafila Technical University, Al-Hussein Bin Talal University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W7128821493

FWCI: 45.14

Cites: 50

Cited by: 6

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