Media Exposure and the Social Construction of Climate Change Risk: A Quantitative Study of Public Perceptions in Sargodha
Year: 2025
Type: article
Study design: Observational Study
Abstract: This research paper seeks to explore the role of media exposure in shaping climate change risk perception, pro-environmental concern and orientation of behavioral action by people. Climate change is mediated through information rather than direct experience by the masses and media becoming a prime contributor in the construction of risks surrounding climate. Through cross-sectional survey, a sample of 250 respondents was selected by the convenience sampling. The data were collected through a structured questionnaire with the use of the validated scale. Results indicate that there are strong, positive, and significant correlations between media exposure and risk perception of climate change, pro-environmental concern, and action orientation of behavioral response in favor of the social construction and amplification of risk views. The research suggests strategic, precise, and locally pertinent climate communication, intensified media literacy, and media and politico partnership to urge informed people to participate in climate change.
Source: Global Sociological Review
Institution: University of Sargodha
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
SDG: Climate action
Open Access status: diamond
OpenAlex ID: W7129017379
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