Work

Global brand opportunities and K-dramas: Product placement on transnational streaming media

Year: 2026

Type: article

Source: Global Media and Communication

DOI: 10.1177/17427665251415575

Authors: Emily S. Kinsky, Min Wha Han, Kristina Drumheller, Rebekah Grome

Institution: West Texas A&M University

Language: English

Topic: Asian Culture and Media Studies

Subfield: Cultural Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7129720904

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Cites: 23

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