Consumer Response to K-Makeup on TikTok: Activation, Barriers, and Moderation Factors in K-Wave Diffusion and Implications for Smart Tourism
Year: 2026
Type: article
Source: Journal of Smart Tourism
Authors: Yeong-Hyeon Choi, Sangyung Lee
Institutions: Hanyang University, Jeonbuk National University
Language: English
Subfield: Cultural Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7129735149