Year: 2026
Type: article
Abstract: This structured framework helps you narrow thousands of options to a short list-by balancing personal fit, economics, industry trajectory, and franchisor quality.If you want to become a franchisee, your first step is to choose a franchise brand and then buy a unit-a daunting task given the thousands of franchise opportunities to choose from.[1] But, where do you start?What's important to look at, and what is just noise?To help you with that, we have a framework that narrows down your choices from thousands of opportunities to a half-dozen or so that make sense for you.But first, let's review a few common alternative ways of finding a franchise -including some that you shouldn't pursue.
Authors: Peter Birkeland, John Francis
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W7130430735
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