Work

Beyond Greenwashing: Impact of Circular Economy Practices on Green Collaborative Practices and Sustainable Supply Chain Integration Through Green Value Co‐Creation

Year: 2026

Type: article

Abstract: ABSTRACT This study examines the influence of circular economy practices, as a manifestation of corporate social responsibility, on green value co‐creation and its subsequent effects on green collaborative practices and sustainable supply chain integration between providers and customers. Grounded in signaling theory, the proposed model also investigates the moderating role of greenwashing on these relationships. Using structural equation modelling on a sample of 221 supplier–customer dyads in Portugal, results demonstrate that circular economy initiatives significantly enhance green value co‐creation, which in turn fosters green collaborative practices and sustainable supply chain integration. The moderating effect of greenwashing negatively impacts the perceived authenticity of these initiatives, thereby weakening their effectiveness. This research advances theoretical understanding of the mechanisms driving sustainable interorganizational collaboration and provides managerial insights for enhancing green supply chain strategies in the context of increasing environmental scrutiny.

Source: Business Strategy and the Environment

DOI: 10.1002/bse.70643

Authors: Adriana Santos, Arnaldo Coelho, Maria Elisabete Duarte Neves

Institutions: University of Coimbra, Polytechnic Institute of Coimbra, Research Center for Natural Resources, Environment and Society, Universidade Técnica do Porto

Language: English

Topic: Sustainable Supply Chain Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: hybrid

Estimated APC paid: $4,480