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Insurance chatbot adoption and continued usage in emerging markets: impact of human-agent access

Year: 2026

Type: article

Study design: Observational Study

Source: International Journal of Bank Marketing

DOI: 10.1108/ijbm-03-2025-0225

Authors: Shweta Pandey, Deepak Chawla, Sandeep Puri

Institutions: National Taiwan University, S P Jain School of Global Management, International Management Institute, Asian Institute of Management

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W7130509951

FWCI:

Cites: 88

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