Work

Sweet Spot or Sour Note: Mapping the Curvilinear Effects of AI and Gamification on Consumer Engagement

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.70129

Authors: Shubhrakant Shadangi, Diptiranjan Mahapatra, Varsha Jain, Rahul Sindhwani

Institutions: Indian Institute of Management Sambalpur, ESSCA School of Management, International Management Institute

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7130515320

FWCI:

Cites: 76

Cited by:

Related to: