Work

Multimodal constructions of work. A social semiotic analysis of the communist press images

Year: 2025
Type: article
Abstract: The paper focuses on examining the images on the theme of work as found on the front pages of Trybuna Ludu, a Polish newspaper, the official mouthpiece of the Polish communist authorities. The data set of 34 images (from the selected years of the period from 1944 to 1989) was analyzed using a social semiotic toolkit as discussed by Kress and van Leeuwen who argued for the importance of visual images which just like the verbal are characterized by their own visual grammar. Following its rules, the images were surveyed in terms of various semiotic resources used and their semiotic potential was elicited. The resulting representations of work were then situated in the contemporary political context. The study fits into the broad research trend on visual communication.
Language: English
Open Access status: diamond
OpenAlex ID: W7130650439
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Related to: 9