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Bouncing forward through food and nature: Resilience and regeneration in rural outdoor recreation and tourism

Year: 2026

Type: article

Abstract: This study examines how outdoor recreation and nature-based tourism businesses in rural Sweden navigated the COVID-19 pandemic, with a particular focus on the role of food in fostering resilience. Survey and interview data were combined to analyze how providers responded to crisis conditions and developed long-term strategies. Using the Resource-Based View and Dynamic Capabilities frameworks, findings show that businesses leveraged place-based assets to attract domestic visitors, redesign offerings for smaller groups, and integrate food and nature as educational tools. These adaptations were not only temporary fixes but became enduring shifts that strengthened social cohesion, reinforced local food systems, and contributed to rural development. Rather than “bouncing back,” businesses exemplified “bouncing forward,” transforming crisis into opportunities for innovation and community benefit. • Rural Sweden tourism adapted during the pandemic with unique place-based assets. • Nature and food experiences taught guests sustainability and heritage. • Local food sourcing strengthened rural economies and resilience. • Collaboration over competition boosted rural community resilience. • Adaptations made during the pandemic have proven relevant for sustainable futures.

Source: Annals of Tourism Research Empirical Insights

DOI: 10.1016/j.annale.2026.100212

Authors: Hannah Kristofers, Thomas Beery, Mats Carlbäck, Marcus Johansson, Karin Wendin

Institutions: Kristianstad University, Örebro University, University of Copenhagen

Language: English

Topic: Rural development and sustainability

Subfield: General Agricultural and Biological Sciences

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDG: Decent work and economic growth

Open Access status: gold

Estimated APC paid: $1,550