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Transforming customer experience data analytics and qualitative customer research into actionable insights through customer journey visualization

Year: 2025

Type: article

Source: Journal of Design Business & Society

DOI: 10.1386/dbs_00068_1

Authors: Markus Ahola, Mirja Kälviäinen, Tarja Keski-Mattinen, Sanna Apajalahti

Institution: LAB University of Applied Sciences

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7131294473

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Cites: 13

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