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Strategies for Conventions Bidding in a Competitive Environment

Year: 2026

Type: article

Abstract: This study identifies key factors that Japanese MICE stakeholders believe to contribute to successful bids for conventions in competitive environments.MICE has a large economic ripple effect on the local economy.However, there are few in-depth case studies of successful convention bids in Japan.An analysis of a questionnaire survey of 220 stakeholders from two IME events identified five factors: (1) the amount of information available in English, (2) cooperative stakeholder structures, (3) hotel brand recognition, (4) use of convention facilities, and (5) cultural and tourism resources.These findings emphasize the importance of infrastructure, stakeholders' collaboration, and cultural appeal.The study is limited by its small sample size and the need for more research.

Source: International Journal of Service and Knowledge Management

DOI: 10.52731/ijskm.v10.i1.907

Authors: Hidekazu Iwamoto, Tokuro Matsuo, Yuya Yokoyama

Institutions: Josai International University, Advanced Institute of Industrial Technology

Language: English

Topic: Conferences and Exhibitions Management

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W7131434889

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