Work

Anti-consumption, halal brand avoidance and halal brand hate in a multicultural society

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Islamic marketing

DOI: 10.1108/jima-06-2025-0405

Authors: Rana Muhammad Ayyub, Michael S.W. Lee, Saira Naeem, Muhammad Akib Warraich

Institutions: University of Veterinary and Animal Sciences, University of Auckland, École Supérieure de Commerce de Rennes

Language: English

Topic: Halal products and consumer behavior

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7131677968

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Cites: 111

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