Year: 2025
Type: dissertation
Abstract: Social media and the internet has fundamentally changed the landscape of the contemporary music industry and ushered in a new era of globalized cultural moments. This landscape is characterized by an increased access to music across a variety of platforms, which enables listeners to curate their own experience through active engagement with the media rather than passive listening. In this context, listeners no longer rely on traditional forms of media, such as radio or television. Instead, they engage with music through social media which utilizes personalized algorithms and promotes user-generated playlists through social media communities. This form of participatory engagement can be utilized to the benefit of the artists to promote a song into mainstream pop culture – big or small. This environment within the contemporary music landscape has the power to spotlight an artist’s career and let them become overnight sensations. I will create a framework to analyze the contemporary factors that contribute to an artist’s propulsion into mainstream pop culture within these social media platforms. This project aims to contribute to the understanding of the contemporary music industry landscape with a conceptual framework and data science techniques to help explain this phenomena.
Author: Castellanos-Mendoza, Carlos A.
Language: English
Topic: Music History and Culture
Subfield: Music
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7134155998