Management Graduates' Attitudes to Green Technology Integration and AI Tools for Sustainable Business Practices
Year: 2026
Type: article
Study design: Observational Study
Abstract: Sustainable development ensures global progress without compromising future generations' opportunities. UN Sustainable Development Goals aim to integrate Green Technology and AI applications among business and management professionals. This descriptive study examines management graduates' attitudes toward sustainability, Green-Technology Integration (GTI), and institutional support for AI in education to foster sustainable business practices. The study is based on the intelligent Socio-Technical Systems (iSTS) framework. A structured questionnaire collected responses from 389 management students in Kerala, India via stratified participation. The data was coded, anonymised and analysed statistically. Findings highlight the role of curriculum design, faculty expertise, and institutional initiatives in shaping sustainability awareness. Significant correlations exist between graduates’ perceptions of GTI (mean = 4.14), sustainability in education, AI’s role, institutional support, and curriculum support (r = 0.651, p < 0.01), emphasising AI’s role in sustainability education. The study advocates for AI-driven training and courses to enhance graduates' eco-friendly innovation capabilities, offering insights for academic leaders, policymakers, researchers and environmental advocates.
Language: English
Subfield: Education
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7135086419
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