Work

Decision analysis of promotion strategies for new green products: the role of secondary platforms and spillover effects

Year: 2026

Type: article

Source: IMA Journal of Management Mathematics

DOI: 10.1093/imaman/dpag007

Authors: Zhifeng Qian, Shuli Yang, Joshua Ignatius, Steven James Day, Junwu Chai

Institutions: Lanzhou University, University of Electronic Science and Technology of China, Aston University, Zhejiang University

Language: English

Topic: Sustainable Supply Chain Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

Funders: UK Research and Innovation, National Natural Science Foundation of China, Natural Science Foundation of Sichuan Province

Awards: G1882732538, G4544691627

OpenAlex ID: W7135204641

FWCI: 6.246

Cites: 56

Cited by: 1

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